Product marketing

Product marketing = a process which continues throughout the product's life cycle, in which the product is made competitive, profitable and the the continuation of product research and the birth of new products is secured.

Carefully implemented product marketing guarantees the success of marketing efforts and the best possible overhead for the product. Product marketing works in close cooperation with product development, production, sales and marketing. Generally speaking, product marketing -especially on technological fields- can be likened to the work of a interpreter, who translates technological details and implementations to the client's language and translates the client's needs into product concepts for product development.